Where do you go to my lovely
Discomfort Zone.
The Comfort Zone gets some bad press these days. “Life begins at the end of the comfort zone”, and there are countless articles that encourage us to get out of our comfort zone to experience success. But do we need to?
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Can I help you?
Ethical Marketing. Apparently, if your sales team wear blue suits they’ll sell over 10% more than if they are wearing brown suits. It seems that touching your prospect on the arm while talking also improves sales. (The e-Myth Revisited, Michael Gerber.) “Can I help you?“ Apparently, this is the phrase used most often as an […]
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Defining your dream audience
“Here’s £10, now please clear off”. When I was growing up my mum & dad used to have a small-holding, and for a while, they had a couple of animals who became unlikely friends. In addition to a German shepherd dog called Rolf, and a stray cat affectionately known as “stinker”, they had a nanny […]
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Does she take sugar?
I want me some allergies. The other evening I was watching American comedian Michael Jr. He was telling a story about his childhood friend who was so rich that he could pick and choose what he ate because he had “allergies”. Michael Jr. wasn’t allowed “allergies” and his dad made him eat everything on his […]
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