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Category: Define your Audience

Latest articles within Category: Define your Audience.

Can I help you?

Ethical Marketing.   Apparently, if your sales team wear blue suits they’ll sell over 10% more than if they are wearing brown suits. It seems that touching your prospect on the arm while talking also improves sales.  (The e-Myth Revisited, Michael Gerber.)   “Can I help you?“  Apparently, this is the phrase used most often as an […]

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Return to sender!

No such number, no such phone.   Recently I was due to visit a customer and hastily obtained their address from the signature of one of their recent emails, and off I went.  When I arrived at my planned destination it dawned on me that I had done exactly the same thing on a previous occasion […]

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About Roger Fairhead

Roger is a leadership specialist delivering Leadership for Business Achievement through Speaking, Training and Coaching to business leaders and entrepreneurs.

“He is articulate, tracks complex issues with ease and has an incredible gift for raising pearls of wisdom out of the murky depths of people and process.” His passion is to help people to learn effective leadership skills to lead their teams to capitalize on their strengths and passions to realize their dreams.

Leadership for Business also invests into the dreams of families in the world’s underserved communities to offer them small loans that empower them to invest in their future, to provide for their families and give back to their communities.