Can I help you?
Ethical Marketing. Apparently, if your sales team wear blue suits they’ll sell over 10% more than if they are wearing brown suits. It seems that touching your prospect on the arm while talking also improves sales. (The e-Myth Revisited, Michael Gerber.) “Can I help you?“ Apparently, this is the phrase used most often as an […]
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Defining your dream audience
“Here’s £10, now please clear off”. When I was growing up my mum & dad used to have a small-holding, and for a while, they had a couple of animals who became unlikely friends. In addition to a German shepherd dog called Rolf, and a stray cat affectionately known as “stinker”, they had a nanny […]
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Does she take sugar?
I want me some allergies. The other evening I was watching American comedian Michael Jr. He was telling a story about his childhood friend who was so rich that he could pick and choose what he ate because he had “allergies”. Michael Jr. wasn’t allowed “allergies” and his dad made him eat everything on his […]
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Return to sender!
No such number, no such phone. Recently I was due to visit a customer and hastily obtained their address from the signature of one of their recent emails, and off I went. When I arrived at my planned destination it dawned on me that I had done exactly the same thing on a previous occasion […]
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